What’s in Store for Blogust 2016


We are excited to announce MAM’s support of Shot@Life’s Fifth Annual Blogust, the month-long digital dialogue that takes place every year during the month of August. During the activation, some of North America’s most influential bloggers take to their blogs on a specified day and ask their followers to comment on and share their posts. Every like, comment and social media share their posts receive (up to 40,000 throughout the month of August 2016) will trigger a donation from MAM to help provide a measles vaccine for a child in need. The end result is thousands of dollars to help kids around the world reach their fifth birthday thanks to the power of global vaccines.

“Measles is one of the leading causes of death among young children globally,” said Devi Thomas, Director, Shot@Life campaign. “With MAM’s support we hope to raise funding and awareness through Blogust to help vaccinate children against this deadly disease.”

While last year we celebrated happy and healthy firsts, this year during Blogust bloggers and Shot@Life Champions will share with their followers the story behind baby photos or videos of themselves, their kid(s) or a side-by-side comparison of important milestones – from first steps or first smiles to fifth birthdays.

“MAM works to promote healthy babies and we love seeing and hearing about important milestones in these baby’s development,” said Jennifer Mitchell, Chief Executive Officer at MAM. “Our partnership with Shot@Life for Blogust 2017 is the perfect combination of both.”

So, what can you do?

Participate in the Blogust 2016 kickoff Twitter chat on August 1 at 1pm EST.

Throughout the month, follow Shot@Life on social media and visit to check out what our bloggers and Champions have to say. If you enjoy a post, like, comment or share it directly to your social platforms—just don’t forget to use the hashtag #Blogust! Shot@Life Champions and Blogust alumni will be posting their own throwbacks on their social media channels every Thursday throughout August.

Check in on the website throughout the month to see how many vaccines have been unlocked through MAM’s donations.

  • Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children around the world. A national call to action for a global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that together, we can save...