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As people across the country prepare to celebrate Mother’s Day this weekend, the United Nations Foundation’s Shot@Life campaign debuted a new public service announcement on the Toshiba Vision screen in Times Square today to raise awareness about the value of vaccines to protect children in developing countries from preventable diseases. Top influential online moms decided to mark Mother’s Day with this important message.
Mother and actor Amanda Peet, along with Dr. Jacob Kumaresen, Executive Director of the World Health Organization office at the UN; unveiled the PSA with a signature “10, 9, 8…” Times Square countdown during a launch event at the Renaissance New York Times Square Hotel.
“Every 20 seconds, a child dies from a vaccine-preventable disease, but those deaths can be prevented with access to vaccines that cost just a few dollars. We hope this PSA inspires the millions of people who travel through Times Square to take action and join the campaign,” said Devi Thomas, Director of Shot@Life. “We are thankful to Toshiba for providing its world-famous Toshiba Vision screen to help amplify the discussion about vaccines and the role we all play in helping to create a safer and healthier world.”
As a mother and an Every Child by Two Vaccine Ambassador to the Shot@Life campaign, Amanda Peet has been a passionate advocate of vaccines for children for years. “It’s proven- vaccines are life-saving. I can’t imagine my daughters not reaching major milestones because of a preventable disease like pneumonia, diarrhea, measles or polio. No mother should have to imagine that,” said Peet. “We know vaccines work and for only $20, we can help protect a child from these four diseases. All children should have the opportunity to lead healthy lives and experience all of life’s priceless moments.”
The Shot@Life campaign, which launched nationally last month, in Atlanta, GA aims to raise awareness and funding in the U.S. to ensure that children in developing countries have access to life-saving vaccines. “We have the ability to prevent 1.5 million deaths each year simply by getting vaccines to the children that need them. This Mother’s Day, let’s give those 1 million mothers the gift of watching their children grow up and lead healthy lives,” said Thomas.
The PSA will air in the crossroads of New York City through June 2012. To view the PSA or to learn more about Shot@Life visit ShotAtLife.org.
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for this global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that together, we can save a child’s life every 20 seconds by expanding access to vaccines. By encouraging Americans to learn about, advocate for, and donate vaccines, the United Nations Foundation’s Shot@Life campaign will decrease vaccine-preventable childhood deaths and give children a shot at a healthy life. To learn more, go to ShotAtLife.org.
About The United Nations Foundation
The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit http://www.unfoundation.org.
About Every Child By Two
Every Child By Two, Carter/Bumpers Champions for Immunization, works to ensure that all children receive timely immunizations and continues to seek methods to institutionalize vaccine delivery and ensure access to vaccines for all children.
About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visithttp://www.facebook.com/ToshibaInnovation.