Blogust: Frequently Asked Questions

How can I participate in Blogust?
Comment! Your comments are the key to saving lives and helping mothers and fathers around the world share some of life’s most important milestones with their children. Every day, make a comment that gives a child a shot at life and encourage your friends and family to do the same.

How does Blogust work?
Blogust is a month-long digital dialogue, bringing more than 20 of the most beloved online writers, photo and video bloggers and Shot@Life Champions together to help change the world through their words and imagery. The Blogust bloggers will participate in a blog relay, with one blogger posting each week day for the month of August 2014. Every comment and social media share their post receives throughout the month will trigger a donation by Walgreens to help provide a vaccine for a child in need around the world (up to 60,000 vaccines).

If I comment multiple times on a blog post, will that count?
Yes, all comments will be counted during the month of August. For every comment, Walgreens will help provide a measles or polio vaccine to a child in a developing country.

When will the blog posts be posted?
Blog posts will be posted in the early morning U.S. time each day. 

What social media shares count?
In addition to counting comments, every time you share this post via the social media icons on the blogger’s page, Shot@Life page, or UN Foundation’s page, Walgreens will help provide a vaccine for a child in a developing country. Google+ posts, likes and favoriting tweets do not count, though we welcome any and all social media sharing of Blogust posts.

What role does Walgreens have in Blogust?
Walgreens has committed to helping provide a life-saving vaccine, up to 60,000, for every comment and social media share (as outlined above) to give children around the world a shot at healthier and happier firsts. Blogust is one part an overall commitment of Walgreens donating up to $1 million through its Get a Shot. Give a Shot® campaign. The campaign will help provide millions of vaccines for children in developing countries.

Polio vaccines cost on average $0.13 and measles vaccines cost on average $0.23, with an additional $0.70 per vaccine for delivery costs (refrigeration, health worker education, transportation, proper disposal of waste, etc.).

How will the money be used?
Funds generated by Blogust and the Get a Shot. Give a Shot® campaign will directly support Shot@Life’s implementing partners, UNICEF and WHO, to deliver polio and measles vaccines in the countries where they are needed most.

Is there a limit to the total number of comments for Blogust that will count for the vaccines donation?
The goal is to get up to 60,000 comments and social media shares (as outlined above), which will help provide up to 60,000 vaccines

What is the history of Blogust?
During the 2012 Mom 2.0 Summit, a comment was made during one of the sessions that changed the way the Shot@Life campaign looked at our work. Liz Gumbinner, author of Mom 101 said “Comments are our currency”. We took that to heart and decided we were going to start an initiative that brought together some of the top voices in the space who cared about the issue of vaccines for children around the world; and Blogust was born!

Thirty-one incredible bloggers joined the first Blogust team in August 2012. Comments to the Blogust posts unlocked donations to help save more than 11,000 lives! Last year, thanks to the generous support of our sponsor, Walgreens, we set a goal of 50,000 vaccines and the community responded- commenting and sharing to generate more than 36,000!

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