Ted Rubin

Chief Social Marketing Officer, Collective Bias


Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™…  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.

On May 1st Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted is also on the Advisory Boards of Blue Calypso, OpenSky, SheSpeaks, Zuberance, Taptank… and the recently launched Crowdsourcing Week.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships!

Blog Posts by Ted Rubin

Pay it Forward: Give a Child a Shot@Life
We all have a place in our heart for children around the world and it’s even better when we can help people help themselves. Shot@Life is not just about writing a check – it’s about building awareness about something important. Something that is real. It’s about knowing that by supporting this cause, I’m doing good, and I believe that someone might do good for my girls one day when they need help...
March 9, 2012

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