EVO ’12: Growing a wave of goodness

July 18, 2012 BY Tracey Clark

Upon my arrival home from the EVO 12 I was greeted with the usual question, “How was the conference?”  My response in a nutshell, “better than I could have ever imagined”.  It really doesn’t get better than that.
I have attended my fair share of social media conferences over the last several years and although I always return home inspired and energized by all the awesome people doing good things in social media, coming home from EVO 12, I’m aware of the good on a whole new level. 

Despite being nestled within the breathtaking alpine surroundings of Utah—a plane ride from either coast—I  couldn’t help but feel like I was riding on the crest of an enormous ocean wave. Why the wave metaphor and not just a mountain, considering the location? Maybe it’s the Southern California beach girl in me, or maybe it’s more the undeniable feeling that everyone at that conference was paddling out together to join the shifting, swelling tide of goodness.  I have long been a believer in the power of community, but with so many different people working toward a common goal—ensuring the wellness of mothers and children globally—this  collective energy not only feels stronger and more influential than ever before, it makes the end goal feel that much more possible.

When Devi Thomas spoke of Rukhsar Khatoon (the young child who is the last confirmed case of polio in India) and that there are only three countries left to tackle in order to eradicate polio from the planet, it felt possible.

When Amy Graff shared the stories of how she has consciously chosen to encourage her own children’s desire to help other children in developing countries get their vaccines by raising funds through simple activities like lemonade stands and family craft parties, it felt possible.

When Derreck Kayongo of The Global Soap Project showed us how he creatively connected the dots of his own life experiences to live a life with purpose and invited us to do the same, it felt possible.

When I engaged in inspiring conversations about motherhood, social media, collaboration, and community with women like Catherine Connors, Asha Dornfest, Melisa Jeffers, and Jeanine Harvey (to name a few), it felt possible.

When Aaron Sherinian outlined the anatomy of a philanthropist and reminded us that it merely takes our innate compassionate nature as human beings and a fundamental desire to get involved  to start making a difference now (no experience or education necessary),  it felt possible.

When Devi Thomas wrapped up EVO with the announcement of Blogust 12 and revealed how every single person in the room (and everyone else on the internet) could participate in raising funds to provide desperately needed vaccines for children just by leaving comments in a blog relay and the crowd cheered, it felt possible.

Everything I experienced at EVO gave me not only the encouragement I needed, but also the enthusiasm and excitement to go with it. The underlying current at the conference was a steady flow of positivity, possibility and the actualization that this growing wave of goodness only gets more powerful when we are all riding it together.

Don't miss Shot@Life's big announcement at EVO 12'! Watch the premier of #Blogust!


POSTED IN: Champions, Events


Submitted by Anonymous on: September 2, 2015 I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. likes how to get more views on youtube
Submitted by Raejean on: July 21, 2012 Evo was very inspirational for me too! The mountains definitely help.

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