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Advocating for children everywhere with the top advocates in Illinois - PTA

April 30, 2012 by Jennifer DeFranco from Palatine, IL

In my search for the best way to get the word to the most people about Shot@Life, I chose to host a booth at the 2012 Illinois Parent Teacher Association State Convention held from March 8-10. The Illinois PTA is made up of parent advocates that are already advocating for children in U.S. Schools on a daily basis…so why not take our mission global and add in some global advocacy for vaccines? In all actuality PTA’s do exist in other countries, including Puerto Rico, Europe and Mexico – but the PTA is often not seen as a global association to collaborate with – until this weekend!

In preparing for the event I was sure to gather information to make available to attendees, as I would be exhibiting in the exhibit hall of the convention and would have foot traffic to pick up materials to take as they passed the booth. To draw the visitors to our booth we held a raffle for Shot@Life T-shirts. They had to fill out an information card to enter to win the shirt. 

In terms of visual presentation I stuck true to the green and white theme and covered our table with a lime green table cloth and topped it with my own homemade decorations and 3 picture frames which held the UNF Shot@Life posters. My decorations included 2 white gift bags that I drew the Shot@Life logo on with a lime green marker and filled with Lime Green Tissue paper. Our table was also adorned with white boards and dry erase markers that allowed visitors to share their Shot@ ideas. We also had a Shot@Life banner that hung behind our booth to round out our visual image. 

Our lime green collection basket collected our completed cards, which we pulled from to give away free t-shirts to our winners! Shot@Life champions, Myrdin Thompson and Cindy Levin helped to man the booth and share information with convention attendees. The booth was available from 8:30 a.m.-6:00 p.m. on Friday and 9:00 a.m.-11:00 a.m. on Saturday. We saw a lot of foot traffic in the location we were in and shared lots of information about the cause. 

Knowing that we were targeting active parent advocates made it an ideal location seeing that the attendees have a passion for kids and ensuring their health and safety. Shot@Life takes advocacy further than their state and their country. We really do want to see ALL children have a shot @ an education, reading a book, being a parent, becoming a teacher, and joining the PTA!

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