2014 was an amazing year for Shot@Life. Here’s a look back at some of biggest and proudest moments!
Get a Shot. Give a Shot.®
The Get a Shot. Give a Shot® campaign, which launched in 2013, returned in 2014 with an expanded presence and larger goal—6 million vaccines. From July 13 to October 13, for every immunization administered at a participating Walgreens location, one life-saving vaccine was donated to Shot@Life. Shot@Life Global Advocates Jo Frost and Amanda Peet, joined forces to promote the campaign by getting their vaccines at the Walgreens flagship store in Hollywood.
Project Perpetual, an organization created by Paris-based collector and philanthropist Svetlana Kuzmicheva-Uspenskaya, held its inaugural dinner and auction to benefit Shot@Life in November. Works by famed contemporary artists Jeff Koons were auction off, raising more than $5.5 million for Shot@Life and our work to support the fight against measles.
Advocate2Vaccinate: A coast-to-coast challenge for global immunization
In the spring, Shot@Life Champions rallied their communities to raise awareness for global childhood immunizations at a crucial time in the legislative calendar. Champions held meetings and called on members of Congress urging them to invest in children around the globe by supporting childhood vaccines.
2014 Champion Summit
More than 100 volunteers from across the country convened in our nation’s capital to learn about Shot@Life and join our growing group of the most committed supporters to become Shot@Life Champions. After training and practice the group took to Capitol Hill to meet with their members of Congress and urge them to support global childhood vaccines.
For the third year bloggers from across the country engaged in a month-long digital dialogue to help change the world through their words and imagery. For every comment or social media share of the Blogust posts, Walgreens – Blogust’s corporate partner – provided one life-saving vaccine (up to 60,000) for children around the world who need them most. We surpassed our goal of 60,000 with a total number of Blogust comments and shares posted exceeding 82,000.
#GivingTuesday is a time to celebrate generosity and giving. This year, Shot@Life focused on raising money to combat one of the leading killers of children worldwide—pneumonia. With a generous matching off from the Bill & Melinda Gates Foundation, hundreds of donors were able to double their impact on #GivingTuesday. In total, more than $362,000 was raised in a little over 20 hours equating to more than 74,000 pneumococcal vaccines for children around the globe.
Launch of Champion Leader program
17 volunteers helped launched the Champion Leader program. Each of these Shot@Life Champion Leaders will liaise with and support a group of Champions near to them geographically. With the Champion Leader program, Shot@Life will be able to engage more personally at a local level, increase collaboration and community amongst Champions, and ultimately be a more effective campaign for global childhood immunization programs.